10 ways to boss your LinkedIn profile

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Written by Laura Linham

The chances are that you’re on LinkedIn, the business networking site which is your chance to showcase your strengths, experience and achievements online - encouraging not only the right people, but also the right opportunities to come to you.

This means it’s essential to have that perfect job seekers profile.

Be honest, when was the last time you updated your profile? Is it working for you as hard as it could be? Here are 10 ways to make yours stand out from the crowd:

Make a Powerful First Impression

Your photo and headline are the two most prominent details on your profile that encourage someone to click to discover more about you, or not. To make them as effective as possible:

  • Use an appropriate photo. Ideally, a headshot of you looking well presented and professional.

  • Optimise your headline. Your headline should stand out and set you apart from the profiles of your peers. Be careful not to make it too long or put all of the important content at the end; some screen views cut the headline down to three or four words, so don’t waste the start of yours using phrases like, ‘I am currently focusing on...’

  • Make use of the background photo feature. Another great way to stand out is to upload a background photo, as only a small percentage of users have them.

Avoid Overused Words

Using your summary to tell people you’re ‘passionate, creative and focused’ says very little. Instead of using these common words, be specific.

Talk the reader through your achievements, key skills, qualifications and experience in your own relaxed (but professional) vocabulary, using facts and figures where possible.

Make sure your summary paints you as an accessible, approachable person who is going to fit into a company well. Using language that features lots of buzzwords and clichés may alienate you from the recruiter.

Keywords can be useful to boost your profile’s visibility (see point 3), though be careful not to drop in so many that the personality of your profile is compromised.

Boost Your Profile’s Visibility

Knowing where to strategically place keywords will help to get your profile in front of more recruiters. Think about which words people in your field are likely to search for and include those words in your headline and summary sections.

The ‘Skills and Endorsements’ section might seem like a filler, but it’s a space where you can ensure you have the correct list of keywords. Also make sure you have something written in the ‘Current Position’ field; recruiters often search by current position to find candidates. 

If you already have a job and your title doesn’t include the keywords related to the role you are looking for, then it’s a good idea to try and include them. For example, if your job is ‘Database Configuration Assistant’ but you are looking for a marketing role, you could add ‘ – Marketing’ after your job title to ensure you appear in marketing-related searches.

Get Creative

If you produced a short film for your degree that you’re proud of or have photos of the community project you volunteered for in Africa, put them on your LinkedIn profile. Multimedia is a fantastic asset to a LinkedIn profile.

When creating a CV, we’re encouraged to include work experience and hobbies – LinkedIn is no different. Be sure to include details of any volunteering you have done, languages you speak and projects you have undertaken in your own time.

There is a separate ‘Interests’ section, but the summary field is a good place to talk about what you like to do outside of work; let your personality shine through.

Be Specific

If you have quantifiable achievements, be sure to include them in your summary.

Instead of saying ‘I am a successful HR trainee’, say, ‘I increased productivity by 25% at my work placement in 2018 by training staff in new admin software’.

It’s a good idea to include some details about each past job you have listed. Don't make the mistake of using vague bullet points like ‘responsible for managing database’, which tells the recruiter very little.

A good approach to take is to imagine you were crafting a cover letter for a job; give examples to prove you held the responsibility and did the job well.

So instead of saying, ‘Responsible for managing database’ you might say something like, ‘Reduced database inaccuracies by 24% by implementing a fortnightly cleansing process undertaken by all staff’.

Be Proactive

You’ve completed your LinkedIn profile – now what? Rather than sitting and waiting to be found, start working on getting noticed. Joining relevant groups and making comments on posts is a great place to start.

Update your own LinkedIn status regularly with professional evaluations and comments; you can develop this further by writing lengthier posts once you have the confidence to do so.

You could comment on an industry-related article you’ve recently read or post about a seminar you’ve attended. If you have a blog, link to your posts on LinkedIn.

Ensure you have a good bank of connections – over 40 ideally – and don't add a lot of people you don’t know. Take a strategic approach – stay at the forefront of their minds by liking, commenting on and even sharing their posts.